Now in its twelfth season, the premise of Paint Tales is a simple one: a single tin of paint is followed from the factory where it is made to the place where it is used, via the shop where it is sold.
For enthusiasts of the programme, the joy of the journey is immense and somehow almost immeasurable. As a result, Paint Tales has now become a global, if somewhat esoteric, phenomenon. Discovering that the tin of paint you thought was going to be used as a humble undercoat turns out instead to be the final flourish of a ceiling in a converted bathroom can be close to life-changing for aficionados of the programme.
For anyone else, the premise of the programme is almost as disturbing as actually watching an episode and both the existence and continuance of Paint Tales has become a major topic of cultural debate. For some it is the ultimate guilty pleasure, for others it is the producers who should be feeling guilty.